
9+ Years of experience designing and analysing research with children on the consumer goods industry.
SERVICES
Ethnographic Research
Planning, facilitating and analysis of children design research processes. From planning to deliverables such as: analysis reports, personas, potential directions storyboards, concept ideas. Mentoring of methods and Know-How to companies in the toy industry.
Children products development
From first sketches to an elaborated product/service experience: user journeys, prototypes, user test visuals, assessment of final product guidelines and curation of the toy brand ID.
Trend reports
Creation of trend reports and updated insights from the toy industry events and new trends impacting children’s behaviour and cognitive development.
Play and Design Workshops for Children
Creation of inspiration and hands- on workshops for children using design thinking methodology. Creativity has become one of the core future skills, with these workshops they develop great creative confidence.
“ YOU CAN DISCOVER MORE ABOUT A PERSON IN AN HOUR OF PLAY THAN IN A YEAR OF CONVERSATION”- PLATO

PRODUCTS
Find below some of the projects I had the pleasure to work on together with my fellow clients.
MEMBER RESEARCH TEAM ( LEGO Concept Lab)
Client: LEGO Sytems A/S.
Product: LEGO®Friends™
For more information visit: lego.com
RESEARCH AND CONCEPTUALISATION
Client: LEGO Sytems A/S.
Product: LEGO® DUPLO® Read and Build
For more information visit: youtube.com
USER RESEARCH, PLAY EXPERIENCE AND CONCEPTUALISATION
Client: LEGO Sytems A/S.
Product: LEGO® MIXELS
For more information visit: youtube, Cartoon Network
RESEARCH AND CONCEPTUALISATION PLAY EXPERIENCE
Client: LEGO Sytems A/S.
Product: LEGO® FUSION
Related articles: Engadget, IXDA Awards 2015
CONCEPTUALISATION
Client: LEGO Sytems A/S.
Product: LEGO®Friends™ Pop Star
For more information visit: lego.com
MODEL CO-DESIGN
Client: Schleich GmbH
Product: Schleich® Horse Club™
For more information visit : www.schleich-s.com
MODEL CO-DESIGN
Client: Schleich GmbH
Product: Schleich® Horse Club™
For more information visit : www.schleich-s.com
CHARACTER CONCEPTUALISATION
Client: Schleich GmbH
Product: Schleich® Horse Club™
For more information visit : www.schleich-s.com