Helping you shape ideas from research to concept

 
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R.Asensio Studio is created by an independent design professional with a broad experience working in the consumer goods industry and the agency landscape. 


Mission

I understand design as a great tool for change. My aim is to translate passion and experience into tangible and meaningful transformations to serve individuals and organizations alike.  I bring to our clients a global understanding of user needs, due to our experience running research projects internationally, and creating and facilitating design thinking processes in a wide range of industries. I bring the structure of years of user centric methodology and a vital energy to translate findings into innovative real products and services.

 

Design and Innovation of services and products that speak to people.

 

HUMAN FACTORS
–

Lead and coordinator of research activities.

Creation of tailored user research tools & procedures.

Mentor for User Centric Research.

 

DESIGN LEAD
–

Organizing team responsabilities and resources.

Content lead. Supervising project budget & Communication with client.

Drive, organize and apply user centric methodologies in-house.

Provide innovation workshops and boost sessions to the design and marketing teams.

 

EXPERIENCE DESIGN & CONCEPT
–

Service Design, User Experience. Conceptualisation: from Insights to Products.

Development and conceptualising of new products.

Development of design guidelines.

Creation of User Journeys and Concept proposals.

 
 

CLIENTS :

  • LEGO System A/S

  • Schleich GmbH

  • Ravensburger AG ( Innovation Lab)

  • IXDS GmbH ( for SPIE, BSH, Rambus )

  • VD Brands GmbH

+ more

INDUSTRIES:

  • Toy industry

  • Children Editorial

  • Digital transformation

  • Home appliances

  • Lighting

  • Digital Banking

  • IoT Solutions

  • Health Care digital solutions

+ more

Due to the confidential nature of the projects I work on, and to protect the rights of my clients, project specific photography is not displayed. More information upon request.